How To Add 10-20 More New Patients To Each Chiropractic Spinal Screening!
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Hello, my name is Dr. Tabor Smith and I have done hundreds, if not thousands, of spinal screenings in different cities across the country. I know how to conduct a successful spinal screening, and unfortunately I also know how to fail miserably at it (been there, done that, got the T-shirt).
It took several years of doing 2-3 spinal screenings a week before I actually started seeing consistent, reproducible results with my procedures. I even started to research and implement different neuropsychology methods to help me get the edge, so to speak, when it comes to communication and sales.
As anyone who has done spinal screenings before will tell you, “They are not as easy as just putting up a sign.” People of this day and age are so accustomed to being sold-to that any type of service being advertised for free is automatically interpreted as an untrustworthy sales gimmick. So how do we overcome these social avoidance reflexes that have become so ingrained into our society? I’ll show you.
One day, as I watched hundreds of people walk out of their way to avoid going by my booth, I discovered there are really only two reasons why someone would not want a free spinal screening: 1) They don’t think they need one, and 2) they don’t believe I could help them even if they did stop and get a screening.
What I began to realize is that there was really not much I could do about the people who didn’t think they needed a spinal screening. After all, you can’t really change someone who is that determined to not receive your services, and arguing with them never solves anything. However, I knew I could definitely do something about the second group. These people knew they needed something, and deep down they really wanted a spinal screening or were at least interested in one — they just didn’t believe I would be able to help them.
So, I asked myself, “How do businesses overcome disbelief in their product and show the world that it works?” Testimonials! But instead of just creating a poster with patient endorsements (which I did do), I realized the importance of going a step further. This extra step is what adds 10-20 MORE new patients into every big spinal screening that I do. I will share this with you in hopes that you too can have better success at every one of your screenings. More success at your spinal screenings means more lives changed, and that means that together we can take the profession of chiropractic to a higher level.
It starts with making each potential client (new patient) feel welcome rather than intimidated. The first person to approach a potential client at your spinal screening is your greeter. This person stands out in front of your booth and welcomes people in. The trick to increasing the number of lives you can touch at your spinal screening is to make your greeter a walking testimonial.
If you have been in practice long enough, you know what I am talking about when I say, “Ask a sneezer to help you at your spinal screening.” A “sneezer” is a patient who has had such great results in your office that they share it with everyone they meet. This person has referred dozens of people to your practice, and they have already joined in your mission of bringing chiropractic to the world. These people make great greeters at your spinal screenings, so give this strategy a try, and chances are you will see how much easier it makes each screening. For example, sometimes I have people walk into my booth asking me where to sign up, before I even do an actual screening on them. Another great thing about it is that most of the time it doesn’t cost you a dime. My sneezers are happy to trade a month or two worth of free care in my office for a day or two of helping me share the life-changing message of chiropractic with our local community!
Genesis Chiropractic Software recently hosted a special invite-only webinar with Dr. Tabor Smith! He revealed all of his tips and strategies that have helped him schedule 72 NEW patients at a single spinal screening! Click Below…
>>> Watch Now: Spinal Screening Webinar! <<<
Thanks for taking the time to read my guest blog. A special thank you to Genesis Chiropractic Software for allowing me to post on their blog, and for all the great things they are doing for the profession. I am proud to be associated with them. – Tabor Smith D.C.
See more webinars that our Chiropractic Leaders have produced for you.
Many of those webinars have been made into iTunes podcasts.