3 Great Ways to Market a Chiropractic Business
Every business owner understands the importance of having their name out there to attract more and more people to your practice. This is why efficient and effective marketing ideas are essential for your practice.
If you are looking to attract new patients to your office and outperform your local competition, Genesis Chiropractic Software is here to help. You don’t have to struggle to find a great strategy, just follow along as we discuss a few chiropractic marketing ideas for you to put into action at your practice.
Take Advantage of Online Directory Listings
Do you know all the places where your practice’s name and website appear online? Your chiropractic website should appear on as many directory websites as possible with current contact information in order to increase your online visibility for potential patients.
This includes your practice’s:
- Phone number
- Website URL
- Business hours
- Photos of your business
When looking for a new business, most people turn to the internet to maximize their efforts. If your URL is on major listing sites, this will easily improve the traffic that comes to your website. Listing sites like Google My Business and Yelp receive millions of hits each day from people who are interested in finding a business like yours within their community.
With online directory listings, you will also see what existing patients are saying about your practice. Reviews give them the opportunity to share the positive experience they had with you, your staff, and your chiropractic services, which will, of course, encourage even more business to come your way.
Give Health and Wellness Lectures
There are plenty of people in the world who are interested in chiropractic services but don’t know enough about it to take the next step and make their first appointment. One way to encourage them to choose you as their first chiropractor is to educate them more about the benefits of chiropractic care. First, you will need to research topics a potential patient will find most valuable. You can host events in and around your local community to equip them with the necessary information needed to make an informed decision about their health and wellness.
By giving these lectures on the effectiveness of receiving care, you will raise awareness about your practice while also building your credibility within the community. The more resources you provide, the more trust you earn from the members of your community as they begin to see you as a valuable resource to them both individually and economically.
Some chiropractic topics that many potential patients seem interested in include:
- Chronic or acute back and neck pain
- Chiropractic treatment during pregnancy
- Auto injury treatment
- Improvements in mobility and range of motion
- Increase in sports performance
- Improves daily energy as well as better sleep at night
Give a Behind-the-Scenes Look into Your Practice With Videos
Potential customers are turning to video content now more than ever as a way to learn more about businesses and their brands and this trend is something you want to take advantage of.
One of the best and easiest ways to engage with prospective patients is to make videos as you work with patients so they have a good understanding of your products and services as well as the benefits of using them.
How will a chiropractic adjustment go for a new patient? What are some of the instruments you use to perform your manual therapies? What stretches do you recommend for patients to do at home to relieve pain? These are all topics that many clients are interested in and will pique the interest of viewers so they want to learn more about your business.
Once you’ve created your videos, make sure to publish them everywhere from your website to your social media pages and even email them to your mailing list!
Genesis Chiropractic Software was built with you in mind and to help grow your business to its fullest potential. To learn more about what services we offer and how we can help you achieve your business goals, click here.