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Genesis Journey of Lucro: Cultivating Profitability and Beyond

 In chiropractic software

In the realm of business, there exists a quest for excellence, a relentless pursuit of growth and success. Within this narrative lies the story of Lucro, a venture birthed from the aspirations of individuals determined to unravel the secrets of prosperity. Dr. Josiah Fitzsimmons and Adam Rundle, the visionaries behind Lucro, embarked on a journey fueled by passion, knowledge, and an unwavering commitment to transform dreams into reality.

The Genesis of Lucro:

Dr. Josiah Fitzsimmons, shaped by a childhood of competitiveness and a hunger for success, found himself at a crossroads upon entering chiropractic school. Faced with the stark realization of the absence of business education in his curriculum, he embarked on a quest to decipher the nuances of running a successful practice. Determined to excel, he immersed himself in the world of chiropractic clinics, learning invaluable lessons from over 50 different establishments. Armed with insights gleaned from real-world experiences, Dr. Josiah set out to establish his own practice, laying the foundation for what would soon become a remarkable success story.

Within a mere four months of its inception, Dr. Josiah’s practice soared, hosting over 500 events and setting the stage for a meteoric rise in revenue. From surpassing the million-dollar mark in its inaugural year to achieving a staggering $5.5 million in revenue by its fourth year, the trajectory of success was unmistakable. However, amidst the euphoria of triumph, Dr. Josiah found himself pondering a crucial question: How does one sustain and elevate success to unprecedented heights?

Enter Lucro:

It was amidst this quest for continuous growth that Dr. Josiah crossed paths with Adam Rundle, a seasoned consultant and fractional CFO. Recognizing the pivotal role of financial acumen in scaling businesses, Dr. Josiah enlisted Adam’s expertise to navigate the complexities of fiscal management. Together, they embarked on a mission to revolutionize the chiropractic industry, laying the groundwork for Lucro.

The Perfect P&L:

Central to Lucro’s philosophy is the concept of the Perfect P&L—a strategic framework meticulously crafted by Adam Rundle. Drawing inspiration from diverse disciplines, including the game of chess, Adam sought to demystify the realm of financial analysis. Just as a chess player strategically positions pieces on the board to maximize their impact, businesses must discern the optimal allocation of resources to achieve profitability. Through rigorous analysis and a deep understanding of financial principles, Adam devised a blueprint for success—a roadmap that transcends industries and empowers businesses to thrive.

Empowering Growth Through Data:

At the heart of Lucro lies a commitment to empowering businesses with actionable insights derived from comprehensive data analysis. By leveraging the power of monthly financial reports, Lucro equips entrepreneurs with the tools needed to make informed decisions and drive growth. Gone are the days of uncertainty and conjecture—Lucro provides clarity amidst complexity, guiding businesses towards their full potential.


In the annals of entrepreneurship, Lucro stands as a beacon of innovation—a testament to the transformative power of collaboration, expertise, and unwavering determination. As Dr. Josiah Fitzsimmons and Adam Rundle continue to chart new frontiers in the realm of business, their journey serves as an inspiration to aspiring entrepreneurs worldwide. With Lucro leading the way, the pursuit of profitability knows no bounds, heralding a future where success is not merely a destination but a continuous journey of evolution and excellence.